Reducing Your PPC Advertising Costs by Increasing Relevancy
by
Jack Bosch
In making use of the Internet as an avenue for the advertisement of your property listings, the use of a website may be one of the most effective ways of getting the job done. There are a lot of ways to make your website known to the public which will help generates sales for your property or land. One is thru Pay Per Click (PPC) Advertising. Pay Per Click is an Internet advertising model used on websites, in which the advertisers would pay their host only when their ad is clicked.
When you hear the term “relevancy” in the context of pay-per-click (PPC) advertising, it refers to how relevant the search engine thinks your advertisement is to the keyword or phrase that is being searched for by a user. Relevancy simply means: “How much does the advertisement for “X” match up with the word “Y”? If Google perceives your advertisement as highly relevant to the search term, you may wind up paying less for each click that you receive to your website.
There are two factors that determine the amount of money you pay for each user that clicks to your webpage from advertisements. The first is from a figure that you told Google you would be willing to pay when you set up the Google Adwords account. You may have decided that your maximum payment would be $.03, $.20, or $.90 per click. This number is factored in when Google is trying to determine where to place your ads on their page.
Therefore, there is a second factor: relevancy. If Google considers your advertisement highly relevant to the key term that is being searched for, they will place your link at the top of the page even if you’re not paying the top price for your ad. Your ad will still be placed on top of others who might be paying more. In order to make your advertisement highly relevant, you should follow these steps:
– name your campaign after the main keyword
– name your ad group after the main keyword as well
– put the main keyword in your ad twice
– use only a few targeted keywords
– repeat this process for many campaigns
You can pay more money than your competitors, if you want. However, no matter how much money you told Google you would pay, they will not put your advertisement near the top of the page if they don’t feel that your ad is relevant to the key term being searched for. If they made a habit of this, and users did not find your advertisement relevant and therefore did not click on them, Google would lose money. They are definitely not going to let that happen!
Copyright (c) 2010 Jack Bosch Jack Bosch began investing in land in 99. Along the way he discovered a secret way to buy land for pennies on the dollar and sell it for thousands. Jack continues to invest in property but now teaches his system! To claim a FREE Special Report about how you can buy Land for Pennies on the dollar go to
Landprofitgenerator.com/jack-bosch
Article Source:
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