Spotting Counterfeit Brand Name Watches

by

Mark Etinger

After spotting a great deal on brand name watches, one is often left wondering if this watch is real or fake. We all know the watches being sold on the street corners of New York City are fakes, but what about watches that have serial numbers, manufacturer logos, and other signs of being legit? Not all counterfeit Raymond Weil watches cost $10. Some are several hundred dollars and could pass for real. With helpful tips in hand, you can avoid falling for a counterfeit.

Finding a good discount on brand name watches is not indicative of a counterfeit. Many websites and stores do offer good discounts, but be wary when you see 50% or more off. A legitimate business would not sell a brand new luxury watch for 75% off. Nor are they sold at clearance prices because of massive quantities or because of end of model year closeouts. When it sounds too good to be true, it usually is. If you come across a brand name you’ve never heard of, but it’s being called a “luxury brand,” do some research. If you Google the name and nothing pops up, it is most likely an imposter brand.

How can you avoid falling for these scams? First, if you’re in the market for a particular brand name watch, become familiar with it. Go to a large retailer and take a look at the watch, notice its features and design. This will help you to notice flaws that appear in counterfeits. When looking at a discounted watch, one of the first things to look for is the manufacturer’s logo. Is it incorrect or does it look poorly reproduced? Check the details and the features. Is this specific model even supposed to offer a calendar feature? Test to see that functions actually work. The subdials on counterfeit chronograph watches usually don’t work.

Most luxury brand name watches have a crystal face. Fakes will use glass. Crystal is scratch resistant but the seller might not allow you to perform this test. One test you can try is the water test. When you place a drop of water on crystal, it will form beads. Water on a glass surface will simply smear. Most of the materials used to make a counterfeit are lightweight because they are cheap. Pick up the watch and notice how heavy it is.

The Internet is a great resource and there are actually numerous sites that tell you how to spot a fake. If you need to know the details of a Rolex watch, you can find sources that will tell you what to specifically look for on Rolex watches. Luxury brand name watches are called luxury for a reason. They are exquisitely made and can last for years. If you want a true luxury watch, you’ll have to pay the price for it. Just use your judgment. You won’t find a $5,000 watch selling for $200. Search for reputable dealers who will most likely offer you modest, but still very good, discounts.

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